Van Gogh Alive will headline Newcastle’s new annual 2022 festival
A multi-sensory experience that has attracted more than eight and a half million people in 75 cities around the world will be the centerpiece of the city of Newcastle’s second New Annual festival in September.
Presented in a purpose-built 2,300 square meter gallery known as the Grand Pavilion, which will be housed in Newcastle’s first major event space, Foreshore Park, Van Gogh Alive showcases over 3,000 high-definition images of the work of the artist, projected on a scale that allows visitors to experience the paintings like never before.
Newcastle Mayor Nuatali Nelmes says luring Van Gogh Alive is a coup for Newcastle that will boost the city’s reputation as a host of world-class events while boosting the local economy by attracting thousands of visitors.
“We are delighted to partner with Andrew Kay Management to bring the impressive Van Gogh Alive to a regional city for the first time in Australia as part of our new annual festival,” said Cr Nelmes.
“Spreading over a ten-day period and featuring more than 50 events across the city, New Annual will feature local and guest artists sharing music, dance, theatre, performance and visual arts in a celebration of creativity.
“The versatility of Foreshore Park allows us to attract major events such as this unique immersive experience in Newcastle, which will bring an influx of visitors to our city at a time when the local tourism industry needs it most and as a operators and businesses are recovering from the pandemic.
Newcastle artist James Drinkwater has described Van Gogh, who was his favorite painter as a child, as being “in the pantheon of greats” and welcomed the opportunity to see this show in Newcastle. He said the city was culturally “maturing” and believed an event like this would make art more accessible to the wider community.
“This event is a marker of the times and acts as a conduit between Newcastle’s wonderful and complex social spectrum,” said James.
Created and produced by Grande Experiences, Van Gogh Alive is co-produced by Andrew Kay in association with the BBC and Alex Fane in the Grand Pavilion.
Bruce Peterson, owner of Grande Experiences, said: “Having mesmerized a global audience of over 8.5 million people and sold out cities around the world, including Rome, London and Beijing, we are incredibly thrilled that Van Gogh Alive now comes to Newcastle. . It is an unforgettable cultural experience for the whole family.”
Andrew Kay of Andrew Kay Management said, “Van Gogh Alive has been an international hit, thrilling audiences around the world since the first experience launched at the Art Science Museum in Singapore in 2011.”
Van Gogh Alive offers audiences the opportunity to immerse themselves in the life and work of Dutch Post-Impressionist painter Vincent van Gogh, through a vibrant symphony of light, color and fragrance, set to an evocative classical soundtrack.
An interpretive area offers an educational introduction to some of Van Gogh’s most famous paintings, before the advanced technology of the SENSORY4 MT The gallery transports visitors inside the artist’s greatest works, with images projected onto virtually every surface.
Newcastle will host Van Gogh Alive from September 21 to October 23 at Foreshore Park, while the new annual program will run from September 23 to October 2 across the city.