Ontario gives festivals and events $ 49 million to help recovery from pandemic

TORONTO – Ontario is providing an additional $ 49 million to festivals and events across the province to help the hard-hit sector weather the pandemic.

TORONTO – Ontario is providing an additional $ 49 million to festivals and events across the province to help the hard-hit sector weather the pandemic.

Culture Minister Lisa MacLeod has said COVID-19 has disproportionately affected the tourism and culture industries, and the investment will help organizations that find new ways to operate safely.

Most of the money goes to 439 festivals and events through the Reconnect Festival and Event program, developed to help organizers adapt to public health measures, through steps such as organizing events virtual or driving.

They can allocate funding for programming and production, marketing, mobile applications, website development and the implementation of health and safety measures.

The Celebrate Ontario Blockbuster program is raising $ 6 million to help municipalities and organizations organize large-scale events that attract a lot of tourists.

The government says that before the pandemic, every dollar in provincial funding through the program resulted in nearly $ 21 in spending for visitors.

This report by The Canadian Press was first published on August 4, 2021.

The Canadian Press


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