Maluma, Becky G and more – Billboard

The first Rumbazo Latin Music Festival has announced its 2022 lineup, promising “el reventón del año” (the party of the year).

Colombian sensation Maluma will headline the first-ever Rumbazo festival, with sets from Prince Royce, Becky G, Natanael Cano, Ivy Queen, Omar Apollo and newcomer Blessd, to name a few.

The two-day celebration of music and culture will kick off Hispanic Heritage Month, which will take place September 10-11 at the Downtown Las Vegas Events Center. Both an open-air gallery and a music festival, the event is expected to draw 15,000 attendees a day, organizers say.

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“While this might qualify as a festival by industry standards, there will be so much more integration in Rumbazo,” Rumbazo festival organizer Vic Juarez noted in a press release. “We chose downtown Las Vegas because it’s the heart of the city and the perfect place for a celebration. We invite the entire Las Vegas community to join us for this great celebration – el reventón del año.

As the Latin genre grows and becomes more mainstream, Rumbazo joins a series of Latin music festivals taking place on the West Coast.

“The Latin music scene, which was once again a niche, is clearly becoming more mainstream, and the market is rightly responding,” said Josh Kurfirst, WME Partner and Global Head of Festivals. Billboard. “We’ve seen a steady increase in Latin bookings at major crossover contemporary festivals and Latin music-focused festivals, which I think helps Latin music mix with mainstream pop.”

He continued, “This festival market continues to evolve and in many ways catch up. [But] there really is a Darwinist approach to valuing the festival market – only the fittest will survive.

Yendry, Chimbala, Jon Z and Angie Vee have also been confirmed for Rumbazo 2022 with more artists to be announced soon. Tickets for the two-day festival go on sale at 10 a.m. PT on Friday, July 15, via RumbazoFest.com.

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