Companies invited to enhance the spirit of the new annual festival

The City of Newcastle (CN) has launched a business support scheme to help local businesses benefit from the influx of visitors to the city center for the new annual festival next month.

CN’s signature arts event will kick off with the world-famous Van Gogh Alive experience on September 22, followed by a dynamic 10-day program of dance, music, theatre, visual arts and cultural workshops.

Newcastle Mayor Nuatali Nelmes said a financial incentive scheme would help local businesses offer special offers and promotions during New Year’s Eve that celebrate Newcastle culture, encouraging customers to spend more time in the city.

“Newcastle is home to a unique range of makers and traders of boutiques, hospitality venues and arts and cultural institutions who have been severely affected by the current challenges of COVID-19,” said Cr Nelmes.

“Our first new annual event in 2021 drew 30,000 people to the city, boosting the economy in the arts, hospitality and tourism sectors, while celebrating and showcasing our creative city.

“The new 2022 Annual Edition offers local businesses the opportunity to capitalize on the increased number of visitors to the city by offering special offers that entice visitors to shop, dine and experience the best of Newcastle. during the festival.

“Supporting our local small businesses through this partnership program will also enhance the experience for new attendees while helping to create a festival atmosphere throughout the city.”

Expressions of interest to participate in the business support program are open until August 16, 2022 at 5 p.m. A business information webinar will take place from 2pm on August 9, registration is essential.

New Annual 2022 will feature local and nationally recognized artists offering a mix of free, paid and family events. The full New Year’s program and ticket sales are available online now at

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